While often considered a cheaper traffic source, Tier 2 traffic – specifically popunders and push ads – presents a interesting opportunity for advertisers. These pop-up ads appear behind a user’s current browser screen, and pop-up messages interrupt the browsing experience with promotions. Knowing t

In the ever-evolving landscape of digital advertising, ad fraud poses a significant obstacle to both advertisers and publishers. This article aims to analyze the complex world of ad fraud by implementing a comparative analysis of various fraudulent tactics employed by criminals. We will examine diff